Tomorrow, June 16, 2014 is the start of National Pollinator Week. It’s a week focused on education relating to pollination, its importance to our livelihood, and the critical role that honeybees play. One young entrepreneur and philanthropist in Austin, Texas is fully aware of the importance of honeybees and she has created a new product and educational outreach to spread the word to others. Her name is Mikaila Ulmer and she is the CEO of her own company, Bee Sweet Lemonade.
A Bee Sting and a Family Recipe
I got the chance to meet young Mikaila at a local Whole Foods grocery store and learned her story first hand. Like many, I was curious about her recipe, her vision, and what sparked her interest in lemonade and bees.
What I learned is that Mikaila was first acquainted with bees in a most unpleasant way: She was stung twice. But rather than live her life in fear, she instead grew interested in bees. She learned how they live and what they do. She discovered that bees, while they can inflict painful stings, are extremely important to agriculture and without them, much of our present food supply would be eliminated.
Along with her newfound interest in bees, Mikaila discovered an old family recipe for lemonade made with flaxseed. She then decided that she could help honey bees and resurrect her grandmother’s recipe by making the lemonade using locally produced honey.
Refreshment Made Simple
The result of Mikaila’s education in bees and family history is Bee Sweet Lemonade. The product is made using only natural ingredients including pure filtered water, fresh squeezed lemons, local Texas honey, 100% pure can sugar, organic flaxseed, and organic local mint. There is no high fructose corn syrup, no caffeine, and no other questionable ingredient used in the production of this product. It’s pure, natural, and refreshing.
Education and Charity
Mikaila Ulmer wants to serve great lemonade, educate the public, and help save bees. To accomplish this, Bee Sweet Lemonade donates a portion of profits to charitable organizations dedicated to saving bees. Some examples include:
- Heifer International
- Texas Beekeepers Association
- Farmshare Austin
- Sustainable Food Center of Austin
Entrepreneurship and Social Good
Bee Sweet Lemonade is more than just a delicious, thirst- quenching beverage. It’s a company that cares about the planet, its people, and sustainability. It’s a company that wants to help local business, raise awareness of a critical issue that affects us all, and give back to the community.
Bee Sweet is currently sold at Whole Foods and other health food stores in the Austin area and in Houston. Its distribution is somewhat limited at the moment, but given the quality of its product and the company’s strong emphasis on social concerns, it could easily become a household name in due time. And it all started as an effort to learn more about bees and revive a family recipe handed down through the generations.
A great glass of lemonade is perfect on a hot day and with Bee Sweet Lemonade in my glass, I’m not only refreshed, I’m also satisfied in ways that go far beyond mere taste and hydration. Look for Bee Sweet Lemonade in Texas markets where presently sold and consult the web site by clicking here for more information about this socially responsible company and the young lady, Mikaila Ulmer, who helped make the business what it is today.
In the meantime, Keep Calm, and Bee Sweet!
Copyright 2014, Bryan Carey